"Gui Loureiro has provided a textbook on leading through change. He not only reinvented the Walmex business while also delivering results, but he also reinvented himself as a new kind of leader... What I love most about this story is how Gui, with the support of his executive coach Carlos Marin, flipped the view to start from the inside out... He tells this story with the honesty, vulnerability, and humanity that comes from a truly authentic voice. You won't finish this book without sharing my enormous respect for what he accomplished—and how."

Doug McMilllon

President and CEO, Walmart

"Reinventing the Leader is an inspiring account of the magic that can happen when a leader realizes they must undergo their own transformation in order to transform their organization. Entertaining and relevant, the book includes personal insights from both authors while showing the pivotal role that trust plays in the leader/coach relationship. Gui and Carlos have written an honest, vulnerable, and praiseworthy book that should be in the library of every leader and coach."

Ken Blanchard

Bestselling Coauthor, The One Minute Manager and Simple Truths of Leadership

"Written with welcome clarity, this business narrative grabs you from the first page. Highly recommended for leaders and for coaches."

Sally Helgesen

Author, How Women Rise, Rising Together, and The Female Advantage

"A master class in leader growth and learning. It's a unique, behind-the-scenes look into one leader's efforts to transform a business and a coach's reflections on leader reinvention. With vulnerability, humility, and transparency, Gui Loureiro and Carlos Marin reveal workplace change through two distinct perspectives—the leader's and the coach's—enabling the reader to appreciate how the leader/coach partnership works."

Jim Kouzes

Bestselling Coauthor, The Leadership Challenge, and Fellow, Dean Institute for New Leaders, Rice University

"Reinventing the Leader is among the most compelling business leadership books I've read in a long time. It's exceedingly rare when both the dynamic CEO of a huge, iconic retail business and his seasoned executive coach tell all about the dreams and fears they shared before, during, and after a major transformation of the business, which had to succeed and from which there was no turning back... In these turbulent times, I can't imagine more relevant reading for all current and aspiring leaders!"

John Alexander

President, Leadership Horizons, and former President and CEO, Center for Creative Leadership